Leveraging the power of social messaging for a personalized shopping experience
To be successful within the E-Commerce sector, companies must find the right mix between data, technology, channels and human interaction to offer the right customer experience and to be relevant throughout the customer journey. Personal contact and the provision of an excellent service via the preferred channels of the online consumer plays an important role.
“ 80% of consumers rather buy from a brand that offers a personalized experience.Epsilon - Global leader in creating connections between people & brands
One of the most important problems within the E-Commerce industry is leaving the shopping cart: 67.45% of the online baskets are left before a customer actually makes a purchase. As more customers, especially millennials, look for deals on their mobile phones, it is clear that E-Commerce must respond to this with a mobile first conversion strategy.
To prevent spam, the WhatsApp Business solution is less marketing driven. This provides a new perspective: no longer push your products with coupons and offers, but provide more guidance during the decision-making process. The completion of a purchase may have failed due to a technical problem or because the customer found it too complicated. Your role here is to provide the customer with a ‘personal shopping experience’ to boost your conversions.
As a retailer you know better than anyone how important it is to properly support your customers. After all, retaining your existing customers is cheaper than attracting new customers.
By implementing an omnichannel customer engagement strategy you increase the chance to retain more customers and you create more up-sell and cross-sell possibilities. In addition, customers are less loyal nowadays, and 82% of customers switch because of a poor customer experience.
Shop in App
The one stop shop takes the E-commerce industry to a higher level, making it even easier for companies to attract customers and make purchases.
Instead of clicking around on many different websites and going in and out of apps, companies try to build their business using messaging apps such as WhatsApp and Facebook Messenger. They want customers to be able to arrange everything from one place, such as placing orders, making payments and moreover it is ideal to inform the customer about delivery updates or sending order confirmations.
With SaySimple on your side, you can appeal to the always-on, multiple gadget customer in search of perfection. We can help elevate your customer service department to unparalleled heights; download the Ultimate Guide today and discover the power of Social Messaging.