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SaySimple Weekly Notification 20

Every week SaySimple brings you the latest messaging news on Friday afternoon. We curate the most important messages and summarize them for you so that you do not have to search yourself. It’s that easy.
 

Forbes.com

Will 2019 Be The Breakout Year For Conversational Commerce In The U.S.?

Brands are constantly looking for new ways to interact with customers. In the search for engagement and better service, brands have been developing conversational experiences, whether it’s a chatbot surfacing information on a website, an automated voice assistant helping with bill pay or Alexa announcing the weather.

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Digitalinformationworld.com

Facebook Messenger Stories to Finally Get Two New Options To Increase User Engagement

Facebook Messenger is working on new tools for its Stories feature, as disclosed by reverse engineer Jane Manchun Wong. Facebook is working on to develop link and mention stickers options for Messenger Stories, which is not yet announced by the company itself but is expected to be launched soon.

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Martechseries.com

Social Media vs. Messaging Apps: What Brand Marketers Need to Know

Social networking websites and apps have become a critical marketing touchpoint, creating a direct channel for brands to reach current and prospective customers. However, all “social” apps are not created equal. It’s on marketers to determine the best engagement strategy for each platform. But where can they start?

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TheVerge.com

Instagram ends experiment with standalone Direct messaging app

Facebook is shutting down Direct, a standalone camera-first messaging app used to send Instagram direct messages. “In the coming month, we’ll no longer be supporting the Direct app,” read a message in the app announcing the shutdown. “Your conversations will automatically move over to Instagram, so you don’t need to do anything.” The announcement was first spotted by social media commentator Matt Navarra.

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Digitalcommerce360.com

Generation Voice: How conversational commerce will change the world of retail

Nearly a third of U.S. homes with broadband internet have a device that consumers can speak to, such as Apple’s Siri and Amazon’s Alexa. Here is a look at the prospects for the leading contenders in conversational commerce, and three steps every retailer and brand should take to participate in this important retail transformation.

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Analyticsinsight.net

5 Powerful ways chatbots can transform your customer experience

Nowadays, every company is going through a digital transformation. Either for customer service or to enhance customer experience, companies are leaning on technologies to engage with customers. Customers are prone to communicate better due to advanced technology, and they expect companies to rise as well. It is where chatbots come into the role.

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Venturebeat.com

Google’s voice strategy is ubiquitous and comprehensive

One year ago, when Google’s Duplex emerged as a conversational AI service that makes phone calls on your behalf. The emergence of Duplex was the opening salvo in Google’s broadening voice strategy, which goes beyond powering a world-class AI assistant to offer consumers the ability to interact with businesses via an automated bot, while simultaneously offering businesses conversational services to help them interact with customers.

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NYTimes.com

Opinion: It’s Time to Break Up Facebook

Mark’s personal reputation and the reputation of Facebook have taken a nose-dive. The company’s mistakes — the sloppy privacy practices that dropped tens of millions of users’ data into a political consulting firm’s lap; the slow response to Russian agents, violent rhetoric and fake news; and the unbounded drive to capture ever more of our time and attention — dominate the headlines. It’s been 15 years since I co-founded Facebook at Harvard, and I haven’t worked at the company in a decade. But I feel a sense of anger and responsibility.

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written by
Joey Drieskens
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The Messaging Agency