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SaySimple Weekly Notification 27

Every week SaySimple brings you the latest messaging news on Friday afternoon. We curate the most important messages and summarize them for you so that you do not have to search yourself. It’s that easy.

What’s up with WhatsApp Commerce?

With 1.5 billion active users, WhatsApp is one of the most popular messaging applications in the world, so it’s not surprising to hear them wanting to capitalise on this popularity with WhatsApp Commerce.

Despite launching a decade ago, WhatsApp has always been reluctant to allow large businesses to communicate with end users via the platform so as not to disrupt their experience. After all, the app prides itself on being a simple and secure way for users to communicate with their friends and family. Not even WhatsApp can see your messages, so the idea of bringing businesses in to disrupt the status quo has previously been a bit of a touchy subject. That was until last year when WhatsApp launched the WhatsApp Business API.

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AI-powered strategies to take your customer engagement to the next level

Consumers shop online for price, but don’t always expect retailers to match prices or to set prices at the same levels in stores and on websites. Pricing systems based on artificial intelligence can interpret demand signals to offer effectively targeted prices to consumers.

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How Artificial Intelligence can power customer journeys

Technology has been the cornerstone of economic growth around the world for hundreds of years. It has underpinned the last three industrial revolutions and is now the driving factor in today’s Fourth Industrial Revolution — marked by emerging technologies in a variety of fields.

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How Sephora Links Social Commerce and New Retail With WeChat

With an uncertain political climate and the rise of domestic brands, foreign beauty companies have never had a more challenging time to conquer China’s beauty market. They’re facing a unique consumer whose appetite for new products and the latest technology is ever-increasing. To keep relevant, constant adaptation is needed. And Sephora, the 50-year-old global beauty retailer, understands this.

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WhatsApp Pay is on the verge of launching in India

WhatsApp has created the necessary data storage facilities in India to introduce WhatsApp Pay to the chat app’s entire Indian user base, which is estimated to be between 350 million and 400 million users, according to The Economic Times.

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How to give your business a voice

Alexa and her friends aren’t just for music and home automation. Find out how voice assistants can benefit your business
Voice control is everywhere: By now, we all know how Alexa, Siri and the Google Assistant can help us out in our personal lives. However, it’s rare that we use them in business for anything other than setting appointments, or looking up odd facts and stats.

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Conversational AI: Myth Versus Reality

When it comes to new technologies, disillusionment and skepticism are the angsty teenage brothers of hype and innovation. In recent years, all the excitement around chatbots and AI assistants, in particular, have brought with them a fair share of misinformation as well — from their capabilities to their development to the bottom line. 

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Reach out to customers via WhatsApp Business with Messages Templates

There are several ways to use the WhatsApp Business solution in communication with your customers. One way is via the customer care window, in which case the conversation is initiated by the customer. If you want to reach out to your customer first – once you have received an opt-in from them to do so – you can make use of the so-called Message Templates.

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De Ultimate Messaging Guide to Messaging for Businesses

written by
Kevin van der Storm
The Messaging Agency