Leveraging the power of social messaging for a personalized travel experience
To be successful within the THL sector, companies must find the right mix between data, technology, channels and human interaction to offer the right customer experience and to be relevant throughout the customer journey. Personal contact and the provision of an excellent service via the preferred channels of the online consumer plays an important role.
“ In the Pre-Flight phase: 70% of travelers prefer to be notified via messagingSource - LivePerson
Use the power of Social Messaging
Within the Travel and Leisure industry, airlines are trendsetters in the field of customer contact. They use Social Messaging channels to share flight information and boarding passes via notifications and convert routine communication options into long-term engagement opportunities. Social Messaging are the ideal communication channel for these companies because:
- It is cost effective and it saves a lot of time compared to traditional channels
- It helps you to provide excellent customer service
- They are the preferred channels of today’s consumer
- It reinforces branding and engagement through user generated content
Enrich the travel experience with chatbots
The travel industry is active 24/7 and requires customer service at any time and at any location. With the help of chatbots you can offer full customer service at any time and at the same time reduce the pressure on customer service agents. With the right implementation and training, chatbots can enrich the entire travel experience: from digital concierges, automatic notifications for flight delays, to suggestions for excursions at the destination.
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Now that traveling is becoming more affordable and you can reach your target audience anywhere with the help of Social Messaging, personalized customer experiences are no longer just a luxury. They are the new normal.
Download our travel whitepaper below and discover how travel companies can implement social messaging and chatbots to optimize the travel journey.