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What is social messaging?

Social messaging is conducting conversations via channels that were built around social media platforms. Some popular examples of social messaging channels are WhatsApp, Facebook Messenger, Instagram Direct, WeChat, Telegram, and Twitter DM. Social Messaging distinguishes itself from Instant Messaging services as they generally are mobile first. Furthermore, these apps are already actively used by the target audience, making in-app messaging possible without consumers having to download or use a separate app.

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