About Kibana
Kibana is a powerful visualization and analytics platform built on Elasticsearch that enables businesses to explore data, build interactive dashboards, and monitor metrics in real time. It transforms raw data into actionable insights through intuitive charts, maps, and custom visualizations.
By connecting Saysimple to Kibana, teams gain deep visibility into messaging performance across WhatsApp, email, and chat. Track conversation volume, response times, agent productivity, customer satisfaction trends, and campaign engagement metrics. Build custom dashboards that surface the KPIs that matter most to your business, enabling data-driven decisions to improve customer experience and team efficiency.
Popular use cases
Monitor WhatsApp Campaign Performance
After launching a WhatsApp marketing campaign to opted-in customers, use Kibana dashboards to track delivery rates, open rates, click-through rates, and conversions in real time. Identify which message types and audience segments perform best, then optimize future campaigns with confidence.
Track Team Productivity Across Channels
Create Kibana visualizations that monitor agent response times, conversation resolution rates, and customer satisfaction scores across WhatsApp, email, and web chat. Identify bottlenecks, celebrate top performers, and spot training opportunities to continuously improve your support team's efficiency.
Analyze Customer Journey Patterns
Use Kibana to visualize how customers move between channels (WhatsApp to email to chat) and identify the most effective touchpoint sequences for conversion. Segment customers by behavior patterns and tailor your messaging strategy to match each segment's preferred communication channel.
