Summary
WhatsApp for Business gives organizations in Travel, Hospitality & Leisure a low-threshold channel for ongoing conversations with travelers, from booking updates to post-flight feedback. The article looks at GlobeAir, which used WhatsApp for Business to lower Agent Handling Time and generate more leads and bookings.
TL;DR
- WhatsApp for Business enables continuous conversations with travelers, from sending flight tickets to automatic travel and booking updates.
- Private jet company GlobeAir saw a 33% lower Agent Handling Time, 20% higher First Time Fix, 27% more leads, and 20% more sales of last-minute flights after implementation.
- The channel helps businesses turn traditional, one-way conversations into valuable exchanges that match what modern travelers expect.
- Implementing WhatsApp for Business lowers costs and increases ROI for Travel, Hospitality & Leisure businesses.
WhatsApp for Business opens up plenty of opportunities for organizations in Travel, Hospitality & Leisure. This channel goes well beyond the classic “Thank you for your booking,” enabling ongoing conversations with customers and travelers.
WhatsApp is the biggest messaging channel in the world, with more than 1.5 billion users every month. Given its popularity among consumers, Facebook decided to make WhatsApp available for business use at scale. For the travel industry, WhatsApp for Business brings a number of new capabilities, such as sending flight tickets or entry passes and automatically sending notifications about travel and booking updates. Above all, WhatsApp is a low-threshold way to connect with customers before, during, or after their trip.
GlobeAir
Beyond the capabilities above, WhatsApp for Business brings a number of specific benefits. GlobeAir, a European private jet charter company, saw a drop in Agent Handling Time (AHT) and an increase in lead and booking conversions after implementing WhatsApp for Business.
Faster responses and higher conversion: GlobeAir is putting WhatsApp for Business to good use:
- 33% lower Agent Handling Time (AHT)
- 20% higher First Time Fix (FTF)
- 27% more leads
- 20% more sales of last-minute flights
"We use WhatsApp at every stage of the customer life cycle, from pre-flight service questions to post-flight feedback." ~ Johannes Skrivanek, Head of Digital Marketing at GlobeAir
WhatsApp for Business improves the customer experience
Technological innovation means customers are satisfied less easily than before. Today's traveler expects an immediate answer to their questions. This trend calls for a new approach. WhatsApp for Business gives companies the chance to turn traditional, one-way conversations into valuable exchanges that meet the wants and needs of the modern consumer. Implementing the channel also helps lower costs and increase ROI.
Want to know more?
WhatsApp for Business helps businesses in Travel, Hospitality & Leisure reach their goals. Want to learn more about using WhatsApp for Business in the THL industry? Feel free to get in touch with us, or request a free demo.
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