About Sendlane
Sendlane is a cloud-based marketing automation platform built for eCommerce businesses. It enables personalized email and SMS campaigns with behavioral triggers, segmentation, and customer lifecycle automation.
Saysimple customers can connect Sendlane to extend marketing automation into WhatsApp Business. Sync customer lists, trigger WhatsApp messages based on email campaign actions, and keep customer conversations unified across email, SMS, and WhatsApp in your shared inbox. This lets retail and eCommerce teams automate order updates, abandoned cart reminders, and re-engagement campaigns—all while managing customer responses in one place.
Popular use cases
Abandoned Cart Recovery via WhatsApp
When a customer abandons their cart in your eCommerce platform, Sendlane's automation triggers an email sequence. With the Saysimple integration, you can automatically send a follow-up WhatsApp message after the email, increasing recovery rates. Responses come directly into your shared inbox so agents can close the sale or answer questions instantly.
Order Status Updates and Proactive Support
Use Sendlane to segment customers by order status, then trigger automated WhatsApp notifications for shipment, delivery, and returns. Customers can reply with questions directly via WhatsApp, and your team handles all inquiries in the Saysimple inbox without switching tools.
Loyalty Program Engagement and Campaigns
Sync your loyalty program members from Sendlane into Saysimple and launch targeted WhatsApp campaigns for exclusive offers, rewards reminders, or VIP announcements. Track engagement, capture responses, and nurture repeat customers through a single messaging platform.
