About Supadata
Supadata is a web and video-to-text API that extracts transcripts from YouTube, TikTok, Instagram, Facebook, X (Twitter) and video files, while retrieving social media metadata and converting web content to markdown. This makes it easy to process and analyze content at scale.
Saysimple customers can leverage Supadata to monitor social media conversations and extract customer feedback from video content, enriching customer profiles and automating WhatsApp responses based on real-time social insights. Teams can analyze competitor messaging, track campaign performance across channels, and use extracted metadata to personalize broadcast campaigns and chatbot interactions—all without manual content review.
Popular use cases
Social Media Sentiment in Customer Replies
A retail brand monitors customer mentions across Instagram and TikTok using Supadata's extraction. When video reviews mention product issues, the transcript is automatically analyzed and flagged in Saysimple's shared inbox. Agents can proactively reach out via WhatsApp with solutions, turning negative feedback into loyalty.
Enrich WhatsApp Campaigns with Social Data
A hospitality business extracts metadata from Facebook reviews and X posts to segment customers by sentiment and preference. Supadata feeds this data into Saysimple, enabling hyper-targeted WhatsApp broadcast campaigns with personalized offers based on actual customer feedback—increasing conversion and engagement rates.
Automate Chatbot Training from Competitor Content
A professional services firm uses Supadata to extract transcripts from competitor webinars and industry YouTube channels. The content is converted to markdown and fed into Saysimple's AI chatbot, enabling agents to provide better answers to customer questions about market trends and competitive positioning via WhatsApp.
