About Lob
Lob is a direct mail automation platform that enables businesses to design, print, and mail physical postcards, letters, and packages at scale through a simple API. It also provides address verification to ensure delivery accuracy.
Saysimple customers can use Lob to send targeted direct mail campaigns, then follow up with recipients via WhatsApp through their shared inbox. This creates a powerful omnichannel strategy—physical mail grabs attention, while WhatsApp enables immediate two-way conversation. Teams can track mail sends in Lob, then manage customer responses across WhatsApp, email, and chat in one unified inbox.
Popular use cases
Real Estate Follow-Up Campaigns
A real estate agency sends direct mail property brochures to qualified leads via Lob. Within days, agents follow up with those same prospects via WhatsApp, referencing the mailer and offering to schedule a viewing. All conversations stay in Saysimple's shared inbox so team members can coordinate and close deals faster.
Retail Customer Win-Back
A retail business identifies lapsed customers and sends them a personalized postcard offer via Lob. The physical mail triggers brand recall, and a follow-up WhatsApp message with the same offer and a direct link to shop drives immediate conversions. Teams see all responses in one inbox and can segment repeat engagers for future campaigns.
Healthcare Appointment Reminders
A healthcare practice mails appointment confirmations and health tips via Lob, then sends a WhatsApp reminder 24 hours before the appointment. Patients can confirm or reschedule directly via WhatsApp, eliminating no-shows while maintaining a personal touch across channels.
