About Mopinion
Mopinion is a customer feedback and experience analytics platform that captures insights from users across websites and apps. It provides detailed analytics, heatmaps, and reporting tools to help businesses understand user behavior and optimize conversion paths.
By integrating Mopinion with Saysimple, teams can embed feedback collection directly into their WhatsApp Business conversations and web chat channels. This enables you to gather real-time customer sentiment, identify pain points in messaging interactions, and use behavioral data to refine your automated responses and marketing campaigns—all while keeping feedback data synchronized with your Saysimple inbox for faster action.
Popular use cases
Capture Feedback After WhatsApp Support Interactions
After resolving a customer issue via WhatsApp, send a targeted feedback request through Mopinion to gauge satisfaction. Use the insights to refine your chatbot responses and identify common friction points in your support workflows, then adjust automations in Saysimple accordingly.
Optimize WhatsApp Marketing Campaign Performance
Embed Mopinion feedback surveys within WhatsApp broadcast campaigns to measure engagement and message effectiveness. Analyze which campaign themes and offers generate the most positive sentiment, then segment your opted-in contacts in Saysimple based on feedback patterns for better targeting.
Improve Customer Journey with Web Chat Insights
Use Mopinion to collect feedback from customers visiting your website via web chat. Cross-reference high-friction pages with incoming WhatsApp inquiries to identify where customers need better guidance, then create targeted automations and support workflows in Saysimple to address these gaps.
