About PostHog
PostHog is an open-source product analytics platform that tracks user interactions and behaviors in real-time, helping teams understand how customers engage with their products and services. It provides detailed funnels, conversion tracking, and user journey mapping without relying on third-party data.
Saysimple customers use PostHog to measure the impact of their WhatsApp campaigns and shared inbox workflows. Track which messaging campaigns drive conversions, identify where customers drop off in conversations, and understand agent performance metrics—all within a single analytics dashboard. This helps SMBs in retail, healthcare, and hospitality optimize their customer communication strategy and reduce response times.
Popular use cases
WhatsApp Campaign Performance Tracking
Monitor the effectiveness of your WhatsApp Marketing broadcasts by tracking click-through rates, conversion rates, and customer responses. PostHog shows you exactly which campaign messages resonate with your audience, helping you refine messaging and timing for higher engagement and ROI.
Customer Journey Mapping Across Channels
Visualize the complete customer path from initial WhatsApp contact through email follow-ups or web chat interactions. Identify bottlenecks where customers stop responding and optimize your team's handoff processes to reduce friction and improve satisfaction scores.
Agent Performance & Automation Impact
Measure how chatbot automations and auto-replies affect customer satisfaction and conversation resolution rates. Compare team agent performance by analyzing response times, first-contact resolution, and customer sentiment across all messaging channels to identify training opportunities.
