About Productboard
Productboard is a product management platform that centralizes customer feedback, helps teams prioritize features, and aligns product roadmaps with actual customer needs and strategic goals.
Saysimple customers can capture product feedback and feature requests directly from WhatsApp conversations, email, and web chat, then push those insights into Productboard for analysis and prioritization. This eliminates manual data entry, ensures customer voice is heard in real-time, and helps product teams build features that customers actually want—informed by your most engaged communication channel.
Popular use cases
Capture Feature Requests from Customer Conversations
Your support team handles customer inquiries on WhatsApp daily. When a customer requests a new feature or improvement, your agent can tag and forward that feedback directly to Productboard without leaving Saysimple. This ensures no valuable insight is lost and product teams have a complete, real-time view of customer demand.
Prioritize Roadmap Based on WhatsApp Customer Volume
Use Saysimple analytics combined with Productboard's aggregation to see which feature requests appear most frequently across your WhatsApp conversations. Identify high-impact opportunities by correlating request frequency with customer segment, retention value, or business priority—making roadmap decisions data-driven.
Close the Feedback Loop with Customers
When a requested feature ships, your team can notify customers who originally suggested it via WhatsApp through Saysimple's broadcast or direct messaging. This builds loyalty, increases engagement, and shows customers their voice shaped your product—turning feedback into retention.
