About Affinity
Affinity is a relationship intelligence platform built for private capital investors to discover, track, and close deals faster. It centralizes contact data, deal pipelines, and relationship insights in one workspace, enabling teams to manage complex investment workflows with precision.
Saysimple customers in investment, real estate, and professional services can now connect Affinity deal contacts directly to their shared WhatsApp inbox. Send targeted WhatsApp campaigns to investors and prospects, maintain conversation history alongside deal records, and enable your team to close more deals through personalized, real-time messaging—all without leaving Saysimple.
Popular use cases
Direct Deal Communication with Investors
Send time-sensitive deal updates and investment opportunities via WhatsApp directly to contacts stored in Affinity. Your team responds to investor inquiries in the Saysimple shared inbox, ensuring no message is missed and every deal conversation is tracked and attributed to the right contact in Affinity.
Personalized Follow-ups at Scale
Use Saysimple's WhatsApp Marketing to broadcast deal announcements or fund updates to opted-in contacts from your Affinity pipeline. Track engagement and responses in your shared inbox, then segment follow-ups based on investor interest and deal stage.
Unified Investor Relationship Management
Keep all investor touchpoints in one place: Affinity holds deal and contact intelligence; Saysimple holds the conversation thread. Your team builds stronger relationships by accessing full deal context while messaging, reducing follow-up delays and improving response times on critical deal moments.
