About Amara
Amara is an online platform that enables users to create, edit, and manage subtitles and captions for videos. It supports multiple languages and makes video content accessible to deaf and hard-of-hearing audiences while expanding reach to non-native speakers.
Saysimple customers can leverage Amara to produce captioned video content and share it directly through WhatsApp, email, and web chat. This is particularly valuable for healthcare providers explaining procedures, hospitality businesses showcasing services, and professional services firms delivering training—ensuring all customers receive accessible, multilingual communication regardless of language or hearing ability.
Popular use cases
Healthcare Provider Patient Education
A clinic records instructional videos about post-treatment care and uses Amara to add captions in multiple languages. They then share these videos via WhatsApp to patients in their preferred language, improving compliance and reducing follow-up support inquiries while serving diverse patient populations.
Retail Product Demonstrations
A retail brand creates short product demo videos and captions them in 3+ languages using Amara. They distribute these videos through WhatsApp marketing campaigns to international customers, increasing engagement and reducing product-related questions in the shared inbox.
Hospitality Staff Training & Guest Communications
Hotels use Amara to caption training videos for multilingual staff and guest orientation content. They share these via email and WhatsApp, ensuring consistent onboarding quality and enabling guests to understand services in their native language before arrival.
