About Laposta
Laposta is a Dutch email marketing platform designed for businesses that want to create and send professional newsletters effortlessly. It offers an intuitive interface, beautiful templates, and reliable delivery for building meaningful customer relationships through email.
Saysimple customers can connect Laposta to automatically add WhatsApp contacts to newsletter segments, trigger email campaigns based on conversation data, and maintain consistent multi-channel communication. This enables retail, hospitality, and service businesses to nurture customers via email while managing all messaging—WhatsApp, email, and web chat—in one shared inbox.
Popular use cases
Auto-enroll WhatsApp customers into welcome email series
When a customer messages your business on WhatsApp, automatically add them to a Laposta welcome sequence. Your team can segment contacts by product interest or purchase history captured in Saysimple, then trigger targeted newsletters without manual data entry or double-handling.
Send post-purchase email follow-ups from WhatsApp conversations
After resolving a service request or completing a transaction via WhatsApp, automatically enroll the customer in a Laposta post-purchase or feedback campaign. This keeps engagement alive across channels and reduces churn through timely, relevant email content triggered by real conversation outcomes.
Segment newsletter recipients based on WhatsApp engagement
Use conversation history and customer data in Saysimple to create dynamic Laposta segments—active buyers, support inquiries, inactive contacts. Send tailored newsletters to each group without manual sorting, improving relevance and open rates while keeping your team aligned on customer journey.
