About LaunchDarkly
LaunchDarkly is a feature management platform that enables teams to control and test software features in production using feature flags, without requiring code deployments. It allows gradual rollouts, A/B testing, and instant feature toggles across user segments.
Saysimple customers use LaunchDarkly to safely test new messaging automations, WhatsApp broadcast campaigns, and chatbot behaviors before full deployment. Teams can roll out features to specific customer segments, measure impact on response times and engagement, and instantly disable problematic features—all while maintaining continuous messaging operations.
Popular use cases
Gradual WhatsApp Campaign Rollout
Test a new WhatsApp marketing campaign with a small percentage of opted-in contacts before sending to your full list. LaunchDarkly flags let you gradually increase audience reach while monitoring open rates and response quality in real time, reducing risk of message fatigue or poor engagement.
A/B Test Chatbot Responses
Deploy two versions of an automated customer response to different contact segments and compare which drives better resolution rates. Use LaunchDarkly to toggle between responses instantly, then scale the winning version to all customers without interrupting live conversations.
Safe Feature Deployment for Team Agents
Roll out new automations or workflow changes to a subset of team members first. If issues arise, instantly disable the feature for all agents while you troubleshoot—ensuring customer-facing messaging continues without disruption.
