About Meta Ads
Meta Ads is Facebook and Instagram's advertising platform, enabling businesses to create targeted campaigns across Facebook, Instagram, Messenger, and WhatsApp. You can build audiences, A/B test creative, and track conversions across Meta's ecosystem.
With Saysimple, you connect Meta Ads campaigns directly to your WhatsApp Business channel. Track which ads drive WhatsApp conversations, measure engagement and sales impact, and respond to leads instantly in your shared inbox—all without switching platforms. This closes the loop between paid acquisition and customer service, helping you optimize ad spend and convert warm leads faster.
Popular use cases
Drive WhatsApp Leads from Facebook & Instagram Ads
Run Meta Ads campaigns with a WhatsApp call-to-action button. Customers click the ad, open WhatsApp, and land directly in your Saysimple inbox. Your team receives leads in real-time and can qualify, answer questions, and close sales without losing the conversation thread.
Measure Ad ROI via WhatsApp Conversations
Tag conversations in Saysimple with the campaign or ad set they came from. Use Saysimple's analytics to see which Meta Ads campaigns generate the most high-value conversations, reply speed, and sales. Optimize future spend based on actual customer behavior, not just click-through rates.
Retarget Warm Prospects via WhatsApp Broadcast
Export engaged customers from Meta Ads campaigns to Saysimple's contact list, then send targeted WhatsApp marketing campaigns to nurture them. Combine paid acquisition with owned-channel messaging to reduce CAC and increase repeat purchases without relying solely on ad spend.
