About Esputnik
Esputnik is a marketing automation platform that helps businesses orchestrate personalized campaigns across email, SMS, web push, and mobile push notifications. It enables sophisticated segmentation, automation workflows, and performance tracking across multiple touchpoints.
Saysimple customers can connect Esputnik to amplify WhatsApp conversations into coordinated marketing campaigns. Sync customer data from WhatsApp interactions into Esputnik segments, trigger automated follow-up sequences across email and SMS based on WhatsApp engagement, and measure the full customer journey. This is ideal for retail, hospitality, and healthcare businesses that need to nurture leads and retain customers beyond WhatsApp alone.
Populaire toepassingen
Automated follow-ups after WhatsApp inquiries
When a customer messages your business on WhatsApp with a product question, automatically enroll them in an Esputnik email nurture sequence. Use this to send product guides, testimonials, or special offers—keeping the conversation warm across channels without manual work.
Re-engagement campaigns for inactive WhatsApp contacts
Identify customers who haven't messaged in 30+ days and trigger an Esputnik SMS or email campaign to re-engage them. Include a direct WhatsApp link or call-to-action to bring them back to your Saysimple inbox for personalized support.
Post-purchase upsell sequences triggered by WhatsApp orders
When a customer completes a purchase after a WhatsApp conversation, automatically enroll them in an Esputnik campaign sequence. Send complementary product recommendations, care tips, or loyalty program invitations via email and SMS to boost lifetime value.
