About Iterable
Iterable is a cross-channel marketing platform that enables businesses to create, execute, and optimize campaigns across email, SMS, push, in-app, and web channels. It provides sophisticated segmentation, personalization, and automation capabilities to drive customer engagement at scale.
Saysimple customers benefit by connecting their WhatsApp Business conversations with Iterable's campaign engine. Sync customer interactions, conversation history, and engagement data to Iterable, then trigger targeted WhatsApp broadcasts and personalized messages based on customer behavior, purchase history, or support interactions—all while maintaining compliance and managing opt-in lists directly from Saysimple.
Populaire toepassingen
Behavioral Trigger Campaigns via WhatsApp
When a customer abandons their shopping cart or completes a purchase, Iterable detects the event and automatically sends a personalized WhatsApp message through Saysimple. Your team can then continue the conversation in the shared inbox if the customer responds, creating a seamless handoff between marketing automation and customer support.
Post-Purchase Follow-up and Loyalty Programs
Use Iterable to segment customers by purchase behavior and lifecycle stage, then send targeted WhatsApp messages offering loyalty rewards, product recommendations, or re-engagement offers via Saysimple. Track opens and responses in one dashboard, and let your support team handle inquiries directly from the shared inbox.
Event-Driven Re-engagement Sequences
Create automated WhatsApp workflows in Iterable that activate when customers haven't engaged in 30 days or haven't made a purchase within a specific timeframe. Saysimple delivers these messages and captures replies, allowing your team to immediately respond to interested customers or update their status for future campaigns.