About Sidetracker
Sidetracker is a cookie-free web analytics platform that tracks website visitors, sales funnels, and customer journeys in real-time. It captures session data, lead behavior, and conversion metrics without relying on third-party cookies, giving businesses a transparent view of how prospects move through their sales funnel.
By connecting Sidetracker with Saysimple, teams gain visibility into which website visitors are converting to WhatsApp inquiries, and can track the full customer journey from first site visit through messaging conversation. This enables better lead qualification, personalized follow-ups via WhatsApp, and clear ROI measurement on marketing campaigns driving messaging conversations.
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Track High-Intent Leads from Website to WhatsApp
When a visitor lands on your site and later contacts you via WhatsApp, Sidetracker's journey data flows into Saysimple's shared inbox. Your team sees which pages they visited, how long they spent on your pricing page, and which products they viewed—allowing agents to deliver highly targeted responses that address the visitor's specific interests.
Measure Campaign ROI Through Messaging Channels
Marketing teams run campaigns driving traffic to your website. With Sidetracker integration, you can see exactly how many visitors convert to WhatsApp leads, track which campaigns drive the most qualified inquiries, and measure the revenue impact of conversations started through messaging. This closes the attribution gap between digital marketing and sales conversations.
Optimize Sales Funnel Using Conversation Insights
Identify which pages or funnels generate the most WhatsApp inquiries, then use that data to refine your website experience. If certain product pages consistently lead to WhatsApp conversations, double down on those. If visitors drop off without messaging, create targeted WhatsApp broadcast campaigns to re-engage them based on their browsing behavior.
