About Make
Make is a visual workflow automation platform that connects hundreds of apps and services, allowing businesses to create complex automations without writing code. Users build workflows by linking triggers and actions across their favorite tools.
Saysimple customers use Make to orchestrate multi-step processes triggered by WhatsApp messages, emails, or chat interactions. Automatically qualify leads, route conversations to specialists, sync customer data to your CRM, trigger follow-up campaigns, and create conditional workflows—all based on real-time messaging events. This eliminates manual handoffs and keeps your team focused on high-value conversations.
Popular use cases
Lead Qualification & CRM Sync
When a prospect sends a WhatsApp inquiry, Make automatically captures their details, qualifies them against your criteria, and syncs the lead to your CRM with the conversation context attached. Your sales team sees pre-qualified leads with full message history in one place.
Conditional Routing to Specialists
Route incoming WhatsApp or email messages to the right team based on content keywords, customer segment, or inquiry type. A healthcare clinic routes appointment requests to scheduling staff and complaints to management—instantly and automatically.
Triggered Follow-Up Campaigns
When a customer doesn't respond within a set time, or when a conversation is marked resolved, Make triggers a WhatsApp broadcast or email follow-up campaign. Keep engagement high without manual effort, and gather feedback or upsell opportunities systematically.
Order & Appointment Notifications
Connect Make to your e-commerce or scheduling system so that customer orders or bookings automatically send WhatsApp confirmations with tracking or calendar links. Reduce support tickets by proactively informing customers via their preferred channel.
