WhatsApp Pricing Calculator

Calculate your monthly WhatsApp Business conversation costs with our free pricing calculator.

Calculate your monthly conversation costs for WhatsApp Business API

Our WhatsApp pricing calculator is a free tool for your business to estimate the monthly costs of your communications through the WhatsApp API. Enter the expected number of conversations to get good estimation of your monthly costs.

What will you do?

When businesses use the WhatsApp API, they are charged based on the number of conversations they have with their customers. A conversation starts when a message is sent, and the session lasts for 24 hours. All messages sent during this 24-hour period are part of the same conversation. If a message is sent after 24 hours have elapsed since the first message, a new conversation begins and charges apply accordingly.

More information? Schedule a Saysimple demo

Listed prices are subject to change by Meta. Please refer to the Meta page for the most recent updates on pricing.

Calculate your messaging costs

The WhatsApp Business API Calculator is a convenient tool for businesses to estimate the costs of WhatsApp communication. Enter the number of messages you plan to send and receive to get a cost estimate.

What will you do?

When businesses use the WhatsApp API, they are charged based on the number of conversations they have with their customers. A conversation starts when a message is sent, and the session lasts for 24 hours. All messages sent during this 24-hour period are part of the same conversation. If a message is sent after 24 hours have elapsed since the first message, a new conversation begins and charges apply accordingly.

Start right away? Request a Saysimple demo

Listed prices are subject to change by Meta. Please refer to the Meta page for the most recent updates on pricing.
Get started now ›

$106,60

Contact us for more insights into the pricing structure for WhatsApp conversations.
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Frequently asked questions

How many users can work in Saysimple at one time?

Both plans include a fixed number of users. Need more users in your workspace? Easily add extra seats to expand your team.

Additional users can be added at €25 per user/month, with no maximum limit.

*For large volumes (15+ extra users), we offer a fair volume discount on the price per extra user.

Can I cancel my plan at any time?

No, contracts have a 12-month term unless otherwise agreed.

To cancel, customers must provide at least 30 days’ notice before the contract’s end date. If notice is not given in time, the contract is automatically renewed for another 12 months to ensure uninterrupted service.

After the first year, contracts can be canceled every 3 months with a 30-day notice period.

What does our 14-day onboarding program include?

During our guided onboarding, we help you navigate the Meta Business Suite, connect to the WhatsApp Cloud API, and provide a platform training session to ensure a smooth and seamless start with Saysimple.

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Are volume discounts available?

Yes! We offer high-volume discounts on additional users, extra WhatsApp channels, expanded contact storage, and call deflection flows.

Check our pricing page for an overview of which items qualify for volume discounts.

What payment methods do we accept?

Customers can choose to pay monthly, quarterly, or annually. Monthly and quarterly payments incur a 20% surcharge on the license fees, while annual payments carry no additional costs.

Payment can be made via bank transfer, credit card, or SEPA. If paying by bank transfer, a 15% administrative fee will be added to the total cost.

What if I reach my included contact storage limit?

A contact is a unique individual managed within the Saysimple platform who can participate in conversations through the activated communication channels, such as WhatsApp or other available channels.

Each Saysimple license includes a specific number of contacts at no extra cost. Once this contact limit is reached, customers can purchase additional contact capacity in prepaid bundles of 500 contacts for €15 per month.

  • Prepaid: Bundle of 500 contacts for €15 (€0,03 per unique contact)
  • Postpaid: Pay per unique contact above the limit
    • Price per extra contact: €0,05

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Are WhatsApp template fees included in the Saysimple subscription?

WhatsApp fees are not included in any Saysimple subscription. Charges for sending WhatsApp template messages will be billed directly by Meta. 

To complete your registration with Meta’s WhatsApp Cloud API, it is required to link a credit card to both your Meta Business Manager and WhatsApp Business account.

During our guided onboarding process, we assist you in connecting your credit card to the Meta Business Suite.

What are Free Tier Conversations?

Each WhatsApp Business Account gets 1,000 free service conversations each month across all of its business phone numbers. This number is refreshed at the beginning of each month, based on WhatsApp Business Account time zone. Marketing, utility and authentication conversations are not part of the free tier.

What is the conversation duration?

Marketing, utility, authentication, and service conversations last 24 hours unless closed by a newly opened free-entry point conversation. Free-entry point conversations last 72 hours.

What is the Customer Service Window?

When a customer messages you, a 24-hour timer called a customer service window starts. If you are within the window, you can send free-form messages or template messages. If you are outside the window, you can only send template messages.

When are conversations opened?

Conversations are opened when you send a template message or free-form message under the following conditions:

  • Marketing, Utility, and Authentication Conversations: Marketing, utility, and authentication conversations are opened when you send an approved marketing, utility, or authentication template message to a customer and no open conversation with that category exists between you and that customer.

    For example, if an open authentication conversation exists between you and a customer and you send them another authentication template message within 24 hours, a new conversation is not opened. If you send them a marketing message, however, a new marketing conversation is opened, resulting in two open conversations.
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  • Service Conversations: Service conversations are opened when you are within a customer service window, you send a free-form message to a customer, and no open conversation of any category exists between you and the customer.

    For example, if an open conversation of any category exists between you and a customer and you send them a free-form message within 24 hours, no new conversation is opened. However, if no open conversation exists and the customer messages you (which starts a customer service window) and you reply within 24 hours with a free-form message, a new service conversation is opened.
What conversation categories are there?

Conversations are categorized with one of the following categories:

Marketing, Utility, and Authentication conversations can only be opened with template messages. Service conversations can only be opened with free-form messages.

  • Marketing 📣 — Enables you to achieve a wide range of goals, from generating awareness to driving sales and retargeting customers. Examples include new product, service, or feature announcements, targeted promotions/offers, and cart abandonment reminders.
  • Utility ⚙️ — Enables you to follow-up on user actions or requests. Examples include opt-in confirmation, order/delivery management (e.g., delivery update); account updates or alerts (e.g., payment reminder); or feedback surveys.
  • Authentication 🔒 — Enables you authenticate users with one-time passcodes, potentially at multiple steps in the login process (e.g., account verification, account recovery, integrity challenges).
  • Service❓ — Enables you to resolve customer inquiries.

Marketing, Utility, and Authentication conversations can only be opened with template messages. Service conversations can only be opened with free-form messages.

How does meta charge conversations?

Meta charges per conversation, not per individual message. Conversations are 24-hour message threads between you and your customers. They are opened and charged when messages you send to customers are delivered.

See what Saysimple neo looks like in your business.

Book a 30-minute demo. We'll walk through your use case, whether that's order desk automation, WhatsApp campaigns or ERP integration, and show you exactly how Saysimple neo works for B2B Commerce teams.

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