In today’s digital world, seamless customer communication is essential. Companies increasingly use multiple systems, such as CRMs, marketing tools, and customer portals, to streamline their processes. With the Saysimple API and Plug-in Development Kit (PDK), you can easily connect these systems, making workflows faster, smarter, and more personalized.
Why choose custom integrations?
Many organizations rely on standard integrations, but these often have limited flexibility. With custom integrations via the Saysimple API, you have full control over how data and communication flow between systems. This means your CRM can always remain the source of truth, while conversations, customer data, and workflows are synchronized automatically.
Key benefits include:
- Full control: decide exactly which data is synchronized and when.
- Time savings: automatic logging of conversations and updates of customer profiles.
- Better customer experience: all customer information and communication history is immediately available, enabling faster and more personal service.
What can you build with the Saysimple API?
The API allows you to connect virtually every aspect of the Saysimple environment with your systems. For example:
- Two-way customer data synchronization
Keep your CRM as the source of truth. Contact details are automatically updated in Saysimple, and WhatsApp conversations are logged in your CRM. Everything stays up-to-date. - Contextual information in the inbox
During a WhatsApp conversation, see all relevant customer information from your CRM right next to the chat, allowing faster and more effective responses. - Automatic conversation logging
Every conversation is instantly recorded in the CRM, creating a complete customer dossier automatically. - Create new contacts from the inbox
Receive a new contact via WhatsApp? With one click, create a new profile in your CRM. - Smart shortcuts: click-to-CRM & click-to-chat
- Open the customer profile in your CRM directly from the Saysimple inbox.
- Start a WhatsApp conversation in Saysimple directly from your CRM for smooth and fast communication.
- WhatsApp message automation
Use CRM triggers and workflows to automatically send WhatsApp messages via the API or Flow Builder. This makes communication scalable and consistent.
The Plug-in Development Kit: even more flexibility
In addition to the API, the Plug-in Development Kit offers extra possibilities for companies that want to build custom solutions. With the PDK, you can:
- Build your own UI components fully integrated into the Saysimple inbox.
- Develop specific workflows and triggers tailored to your organization’s processes.
- Extend existing integrations or add new functionality without disrupting your core systems.
Conclusion
With the Saysimple API and Plug-in Development Kit, you can fully connect communication and your CRM. From automatic data logging to advanced automation and fully custom integrations, everything is possible. This allows you to work more efficiently, improve customer experience, and maintain full control over your processes.
Ready to get started? With our API documentation and PDK guide, you can quickly build your own integration and fully leverage the power of Saysimple.